This blog will continue the reporting about the dramatic changes to societies and ecosystems worldwide due to the Rapid population growth. As this future unfolds, Non-profits, NGO’s and charities will play a pivotal role in safeguarding the world’s most vulnerable communities. Why is this important to know? Continue reading to see current and future statistics that is predicted for the global economy.
6) By 2018 it is predicted that more than half the world will have access to the Internet and by 2020 global internet users are expected to reach 4.2 billion.
According to different sources, first-time access to the mobile internet is exploding across Asia, Africa, Latin America, and the Middle East. In Europe, North America, and Australia, the mobile web has surpassed desktop. NGOs that do not prioritize mobile technology and become early adopters of mobile payments in the coming years will struggle to remain relevant, it is reported.
7) Gen Z is a mobile-first, multi-device population.
For NGOs to successfully inform and motivate Gen Z to take action, they must embrace a mobile-first, multi-device strategy. It is predicted that as the "Internet of Things" evolves over the next decade, the definition of “devices” will expand to include screens on everything from digital billboards to smart cars.
8) Messaging apps have 20% more monthly active users than social networks.
A messaging app revolution is happening throughout Asia, Africa, Latin America, and the Middle East. In developed nations, texting and calling is relatively low-cost and offered through cellular providers, but in countries where texting and calling is expensive to utilize, messaging apps such as WhatsApp, WeChat, and LINE have been widely adopted. NGOs in developing nations are leading the messaging app revolution while NGOs in North America, Europe, and Australia are far behind on the adoption curve.
9) The white population in the United States will become a minority by the year 2044.
In the United States, it is predicted that by 2020 over half of Gen Z will be born into a minority race. Social good organizations will be at the forefront of racial and economic justice with the Gen Z class predicted to be the most diverse generation ever known. This is due, in part, to the fact that no precise beginning and end dates of this generation has been outlined. The nonprofit sector in the United States has a significant race (and gender) gap that it needs to confront and change. Furthermore, to effectively fundraise, nonprofits need to better understand how race affects giving preferences and habits. A must read Blackbaud article entitled Diversity in Giving Report is referenced here.
10) 45% of donors give to nonprofits, NGOs, and charities located outside of their country of residence.
Online giving technology – combined with access to a 24/7 global news cycle and more affordable international travel – has led to an increase in donors with an empathetic worldview.
11) By the mid-1990s English made up 80% of web content. Today, out of roughly 6,000 languages in use, ten languages make up 82% of the content on the Internet.
For NGOs to effectively communicate worldwide, they will need a multi-language online communications and fundraising strategy. Otherwise, social good organizations risk getting stuck in internet holes defined by language barriers.
Although this two part blog series concludes here, AmeriWorks will continue to research and publish future blogs that discuss global and national trends affecting the non-profit world.